Archives: Podcast

Ep 12: How to future-proof your business – Interview with Terry Dry

About this episode In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans. So I’ve always kind of gone with this mantra of change is inevitable, but struggle is optional. And kinda take…

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Ep 11: How to make websites accessible by Americans with disability – Interview with Lea Scudamore

About this episode In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards.  She has this really powerful story to share about why she is so passionate about online accessibility, and why she firmly believes SEOs…

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Ep 10: How to be an in-house catalyst for change – Interview with Christina Del Villar

About this episode In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC.  In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing’s influence across…

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Ep 09: The Soft Skills Necessary for SEO Success – an Interview with Tom Critchlow

With a background working at Distilled, Google and now as an independent consultant Tom Critchlow has a dynamic set of experience around how to move an organization forward with your digital recommendations. He’s also been thinking and blogging quite a bit about how to be successful as an independent consultant and has recently launched an…

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Ep 08: Persuade More Effectively by Becoming a Better Speaker- Interview with Brenden Kumarasamy

As a Digital Marketer, you’re going to need to be comfortable giving presentations and potentially public speaking at some point in your career. How do you gain those skills if you think you need help? And can you become a better communicator even if you’re more introverted? How do you get started increasing your soft…

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Ep 07: Using Data to Persuade, Train, and Pivot your Marketing Team and Strategy with Janet Driscoll Miller

Learn how to create a data-driven culture and internal processes by using data to persuade others with Janet Driscoll Miller from MarketingMojo.

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Ep 06: Everything You Need To Know About Latinx Marketing – Interview With Javier Von Westphalen

Understanding your target audience is everything when it comes to digital marketing. And often, that requires creating more than one persona for a group that you might have thought was “all the same”.  Join us today and learn about how diverse the Latinx community is and how it requires smart audience research to be successful. …

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Ep 05: How To Grow Your Business With Content Marketing – Interview With Lori Sullivan

Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. Our website is our most important asset. If we don’t understand the experience visitors are having, we won’t understand the pathways we should be providing for…

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Ep 04: An Insider’s Guide To Award-Winning SEO Leadership – Interview with John Morabito

I met John on a panel at the Voice Summit a few years back and was impressed by not only his SEO knowledge (he has picked up a few industry awards) but also the soft skills that he has picked up along the way. In this episode, he shares his insights around how to keep…

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Ep 03: Music and SEO Changed How I Think About Marketing – Interview with Dan Shure

Today’s guest is one of the most popular SEO podcast hosts: Dan Shure and he has an interesting story to tell about how his music background has made him a more empathetic digital marketer and how he uses his right and left brain skills to sell through his digital marketing recommendations.  In this interview, Dan…

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