Celebrate Your Victories!

Welcome to the Digital Marketing Victories Podcast – A podcast about the realities of digital marketing. Listen in each month to learn about the tactics and strategies, soft skills, and technical requirements that go into digital marketing success.

I’m Katherine Watier Ong, owner of WO Strategies LLC and organic traffic consultancy. And I’m Jim Keeney, owner of FitterWeb consulting and founder of Dapt, the platform for the engagement economy.

Welcome. 

Let’s get into it and celebrate our victories.

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Ep 6: Everything You Need To Know About Latinx Marketing – Interview With Javier Von Westphalen

Understanding your target audience is everything when it comes to digital marketing. And often, that requires creating more than one persona for a group that you might have thought was “all the same”.  Join us today and learn about how diverse the Latinx community...

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Ep 5: How To Grow Your Business With Content Marketing – Interview With Lori Sullivan

Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. Our website is our most important asset. If we don’t understand the experience visitors are...

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Ep 4: An Insider’s Guide To Award-Winning SEO Leadership – Interview with John Morabito

I met John on a panel at the Voice Summit a few years back and was impressed by not only his SEO knowledge (he has picked up a few industry awards) but also the soft skills that he has picked up along the way....

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Ep 3: Music and SEO Changed How I Think About Marketing – Interview with Dan Shure

Today’s guest is one of the most popular SEO podcast hosts: Dan Shure and he has an interesting story to tell about how his music background has made him a more empathetic digital marketer and how he uses his right and left brain skills...

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Ep 2: Doing Social Media The Right Way – Interview with Joe Federer

Were you ever curious about how Reddit paid to advertise? How does organic reach work? You won’t get a better intro to how the algorithm works than listening to this interview with the previous head of brand, Joe Federer. Even more importantly, he pulls...

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Meet Your Hosts

Katherine and Jim are both owners of digital marketing companies serving the DMV (DC, Maryland, and Virginia) area. They began this podcast to learn more about their own industry and share the great stories and victories of digital marketing professionals from around the area and across the world.